ImmersiveTouch

ImmersiveTouch provides a digital surgery platform that leverages artificial intelligence, virtual reality, and augmented reality to enhance surgical procedures. The company was founded in 2014, although some sources suggest an earlier founding year of 2005 for the underlying research. It was established by Dr. Pat Banerjee, a professor with a background in enterprise virtual reality, and Jay Banerjee, who commercialized the research. Jay Banerjee, the company's COO and now CEO, holds a degree in Systems Engineering from the University of Illinois Urbana-Champaign and previously worked at JP Morgan & Chase. The company was born from research that began with a US grant initiative to develop an NIH training tool, identifying a significant need for improved surgical planning.

The firm's primary market consists of surgeons and hospitals, focusing on specialties such as craniomaxillofacial, neurosurgery, orthopedics, and oncology. Its business model operates on a Software as a Service (SaaS) basis, providing its platform to healthcare institutions. On June 30, 2025, private equity firm HealthpointCapital acquired a majority stake in the company.

ImmersiveTouch's core offering is a suite of products that transform 2D patient scan data, like CT and MRI scans, into interactive 3D models. The ImmersiveView™ platform creates a 'digital twin' of the patient, allowing surgeons to visualize and plan procedures in a virtual reality environment. This enables clinicians to rehearse surgeries, anticipate complications, and even order custom implants and 3D-print anatomical models. The ImmersiveSim™ module provides surgical training with haptic feedback, while the ImmersiveAR™ platform, which received FDA 510(k) clearance, superimposes the 3D surgical plan onto the patient during the actual operation, offering real-time guidance. A key achievement includes receiving multiple FDA clearances for its technology, demonstrating its adherence to medical device standards.

Keywords: surgical planning, medical imaging, virtual reality surgery, augmented reality surgery, digital twin, surgical simulation, medtech, healthtech, craniomaxillofacial surgery, neurosurgery, haptic feedback, DICOM, 3D medical visualization, FDA clearance, surgical navigation, patient-specific implants, surgical robotics integration, digital surgery, medical education, healthcare AI