IMGN Media

IMGN Media operates as a media technology company with a sharp focus on producing and programming social content tailored for Gen Z audiences. Founded in 2015 by Barak Shragai, who serves as the CEO, the company initially launched under the name Comedy.com and rebranded to IMGN Media in 2017 to reflect a broader content scope beyond humor. With headquarters in New York and Tel Aviv, IMGN has successfully cultivated a significant digital footprint.

The company's business model revolves around creating and curating highly shareable content for mobile-first platforms like TikTok, Snapchat, and Instagram. IMGN manages a portfolio of distinct media brands, including the popular meme account Daquan, So Satisfying, and TryHard, which specialize in formats such as memes, ASMR, and satisfying videos. This content strategy has attracted an audience of over 60 million followers, generating billions of monthly views. A core component of its operations is a proprietary AI technology platform, known as Viral Lab, which assists editorial teams with content curation, trend analysis, and performance measurement, enabling the company to publish thousands of pieces of content each month.

Revenue is primarily generated through branded content partnerships. IMGN collaborates with major corporations to create organic advertising campaigns that resonate with its young audience. Past and present clients include prominent names like Netflix, Microsoft, Electronic Arts, and Burger King. In 2021, the company launched Vertical Studios to extend its expertise in reaching Gen Z to Fortune 500 brands, offering services that range from content creation and social distribution to creator marketing and brand channel management. A landmark event in the company's history occurred in August 2020, when it was acquired by Warner Music Group for a sum reported to be just under $100 million. The acquisition allows IMGN to operate as a standalone entity with editorial independence, providing Warner Music with valuable insights into youth culture and social media trends.

Keywords: Gen Z media, social content, viral marketing, meme marketing, branded content, content curation, Warner Music Group, Barak Shragai, Daquan, Vertical Studios, Snapchat Discover, TikTok content, social media publishing, digital media, youth culture, audience engagement, content strategy, ASMR videos, satisfying videos, influencer marketing