Imfree

Imfree is a pioneering platform in the realm of local area marketing and loyalty promotions, designed to help businesses acquire new customers in real-time through mobile engagement. Operating primarily in the Australian market, Imfree serves retailers and fast food businesses by leveraging a 'PhyGital' approach—combining physical and digital marketing strategies. The platform allows businesses to push precise, time-specific offers to both new and existing customers, effectively targeting them when they are near the business location. This real-time engagement helps businesses capitalize on customer knowledge and build stronger customer relationships.

Imfree partners with the National Retail Association (NRA), a not-for-profit organization that supports and represents retailers and fast food businesses across Australia. This partnership empowers local businesses by providing them with the latest industry information, news updates, and insights to help them grow and succeed.

The business model of Imfree revolves around offering a subscription-based service to businesses, enabling them to publish and broadcast promotional content in real-time. This content can range from morning fresh ingredients to lunchtime specials or end-of-day clearance items, ensuring that offers are always relevant and timely. By engaging customers with incentivized promotions, Imfree helps businesses drive foot traffic and increase sales.

Keywords: local marketing, loyalty promotions, real-time offers, mobile engagement, customer acquisition, PhyGital platform, retail support, fast food businesses, Australia, NRA partnership.