IMASTE

IMASTE operates in the event technology sector, providing a platform for corporations, Professional Congress Organizers (PCOs), and tradeshow managers to conduct virtual and mobile events. The company's business model is centered on bridging a critical gap in the events industry by delivering tangible value to each participant: generating revenue for organizers, capturing leads for exhibitors and speakers, and ensuring content accessibility for attendees.

The company was co-founded by Pablo Bereciartua and José Luis Cortina. Bereciartua is an engineer with an extensive background in public infrastructure and academia in Argentina. He has held significant government roles, including Secretary of Infrastructure and Water Policy, and has been involved with various engineering and water management organizations. This experience in large-scale project management and infrastructure development informs the company's approach to building robust event solutions. Cortina has a background in chemical sciences and is a professor at the Polytechnic University of Catalonia, with numerous publications in fields like organic chemistry. His scientific and research-oriented career complements the technical and operational aspects of the platform.

IMASTE's core product is a software platform that enables clients to host events on computers, smartphones, and tablets. This service is designed to function as an all-in-one solution for creating, managing, and executing digital media experiences. The platform's features are geared towards maximizing engagement and return on investment, incorporating tools for live streaming, interactive sessions like polls and Q&A, virtual exhibitor booths, and attendee networking. Revenue is likely generated through a software-as-a-service (SaaS) model, where clients subscribe to the platform to organize their own events. The company reports a client base of over 200 customers across 25 countries.

Keywords: virtual events, mobile events, event management software, lead generation, PCO services, tradeshow technology, event monetization, attendee engagement, hybrid events, event analytics