Imagitas
A marketing services company which connects marketers with their consumer segments through government communication channels.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$310m Valuation: $310m | Acquisition | ||
| Total Funding | 000k | ||
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MYMOVE, LLC, operating under the umbrella of Red Ventures, is a media and marketing services company that holds a pivotal position in the U.S. mover market. The firm, formerly known as Imagitas, was founded in 1992 and has a long-standing, exclusive relationship with the United States Postal Service (USPS). This strategic partnership allows MYMOVE to facilitate the official change-of-address process, providing it with direct and early access to the approximately 35 million Americans who move each year.
The company's business model centers on connecting this high-value consumer demographic with a wide array of brands at the critical point of their move. Clients include national and regional companies in sectors such as retail, home improvement, telecommunications, financial services, and insurance. Revenue is generated by selling targeted advertising and marketing opportunities to these brands, who are eager to reach movers during a period of significant purchasing. Households that are moving spend, on average, around $10,000 on goods and services within the first three months.
MYMOVE's offerings are multi-faceted, leveraging both digital and physical channels. The platform provides consumers with a centralized hub for their moving journey, offering tools like moving checklists, cost calculators, and direct links to change their address with the USPS and update voter registration. For its business clients, MYMOVE delivers a suite of marketing products including print ads inside official USPS mailings, targeted email campaigns, digital advertisements displayed after the change-of-address process is complete, and product sampling programs. The company was acquired from Pitney Bowes by Red Ventures in 2015 for $310 million, a move intended to combine Imagitas's mover access with Red Ventures' digital marketing capabilities to enhance the consumer experience.
Keywords: mover marketing, change of address, USPS partner, Red Ventures, consumer lifecycle marketing, direct mail advertising, digital advertising, new mover data, customer acquisition, home services marketing, retail marketing, financial services marketing, insurance marketing, lead generation, MYMOVE, consumer data, moving services, relocation services, affiliate marketing, Pitney Bowes