Imaginary Ones

Imaginary Ones, registered as IMAGINARY ONES PTE. LTD., is a Web3 entertainment company founded in Singapore in 2022 by Clement Chia and David Lee. The founders previously established multi-million dollar marketing and creative agencies, Offset and Offeo. Chia, an animation artist with a background in computer science, has collaborated with major brands like Samsung and L'Oreal, while Lee is the co-founder of the digital content platform OFFSET.SG. Together with partners Gregory Poon and Jerome Kwek, they launched Imaginary Ones, which has since attracted investments from firms such as Cypher Capital Group, Animoca Brands, and MH Ventures.

The company's business model revolves around three core pillars: gaming, merchandise, and content, creating an integrated Web3 entertainment ecosystem. Its primary revenue stream is generated through the sale of Non-Fungible Tokens (NFTs) and associated merchandise. The initial NFT collection, "Genesis," featured 8,888 unique 3D animated characters on the Ethereum blockchain and sold out within four minutes of its April 2022 launch, grossing over $10 million. Subsequent collections like "Imaginary Rides" have expanded the universe. The company has also forged strategic partnerships with major brands like Hugo Boss, Samsung, and Transformers to create exclusive NFT collections and merchandise, bridging the gap between Web2 and Web3 industries.

At the heart of the ecosystem is the $BUBBLE token, a utility cryptocurrency that facilitates transactions for games, merchandise, and content. It also grants holders governance rights, allowing them to participate in the platform's development. The tokenomics are structured to support the community, with a total supply of 10 billion tokens allocated to community incentives, the ecosystem, strategic investors, operations, and contributors. The company's product suite includes casual, free-to-play mobile games designed for mass adoption. Their flagship game, "Bubble Rangers," is an endless runner available on iOS and Android, which has surpassed 2 million installs. Another title, "Bubble Rider," is a desktop game that achieved 6 million gameplays shortly after its launch. These games integrate optional blockchain elements, allowing players to earn points convertible into $BUBBLE tokens.

Keywords: Web3 entertainment, NFT collections, blockchain gaming, digital collectibles, Clement Chia, David Lee, $BUBBLE token, Bubble Rangers, Imaginary Rides, metaverse development, intellectual property, decentralized gaming, crypto-collectibles, play-to-earn, digital merchandise, Animoca Brands, Hugo Boss partnership, Ethereum blockchain, mobile gaming, community-driven ecosystem