ImagiLabs

ImagiLabs is an EdTech company founded in Stockholm, Sweden, in 2018 by Dora Palfi, Beatrice Ionascu, and Paula Dozsa. The founders met during their undergraduate studies at NYU Abu Dhabi, where they established a club for women in STEM. Their subsequent experiences in large tech companies, where they often found themselves to be the only women, motivated them to found ImagiLabs to address the gender gap in technology.

The company's core products are the imagiCharm, a programmable keychain-like accessory with a 64 LED matrix, and a companion mobile application available for iOS and Android. These tools are designed to make learning to code, specifically the Python language, more accessible, tangible, and engaging for girls and kids aged 8-14. Users write code in the app to create and display pixel art, animations, and designs on the imagiCharm, which can be attached to backpacks or bags. The business operates on a B2C model, selling the imagiCharm hardware and educator bundles directly to consumers and schools, and also offers a free app with a social community aspect, allowing users to share their creations.

ImagiLabs has gained recognition through its participation in Apple's Entrepreneur Camp and Google for Startups. The company has secured pre-seed funding from investors including the CEO of Roblox, the former CMO of Discord, and venture capital firms like Propel Capital. The firm's revenue is generated through the sale of its physical products, such as the imagiCharm starter kits and larger educator bundles for classroom settings.

Keywords: EdTech, Python coding, programmable hardware, girls in tech, STEM education, mobile learning, creative coding, coding for kids, smart accessory, pixel art, educational technology, imagiCharm, gamified learning, coding community, app-based learning, gender gap in tech, K-12 education, hands-on learning, visual programming, educational gadgets