Im

Im Co., Ltd. operates in the cosmetics and health food sector, primarily through a direct-to-consumer, e-commerce model. The company's flagship brand, Rice Force, was established in 2000, distinguishing itself in the skincare market by focusing on improving the skin's inherent ability to retain moisture, rather than simply applying moisturizing agents. This approach is centered around the proprietary Rice Power® Extract, an ingredient developed from 100% Japanese rice using traditional fermentation techniques derived from sake brewing. The key component, Rice Power® Extract No. 11, is officially recognized by the Japanese Ministry of Health, Labour, and Welfare for its ability to enhance the skin's moisture retention from within.

Based in Kagawa, Japan, the company, under the leadership of CEO Noritaka Numata, engages in a "sixth industry" model, integrating agriculture (rice cultivation), processing (cosmetics manufacturing), and distribution (e-commerce). This strategy aims to support Japanese rice culture and expand agricultural possibilities. The product lineup, primarily sold via its online store, includes the core Deep Moisture series, which has been a long-standing offering since 2007, and has expanded to include the Premium Perfect series, Acpoless for oil control, makeup bases, and hair and body care products. The business serves a global clientele, with a significant following in Japan, and its products are also featured in high-end spas and luxury hotels, such as the Moana Lani Spa in Hawaii. In October 2015, Daiichi Sankyo Healthcare Co., Ltd., a subsidiary of Daiichi Sankyo Company, acquired Im Co., Ltd. to leverage its established direct-to-consumer business platform, including its marketing expertise, logistics, and customer support systems, to strengthen its own skincare portfolio.

Keywords: Rice Force, Im Co. Ltd., Japanese skincare, direct-to-consumer cosmetics, e-commerce beauty, Rice Power Extract, skincare fermentation, Noritaka Numata, Kagawa cosmetics, Daiichi Sankyo, mail order cosmetics, Deep Moisture Series, Japanese beauty products, skin moisture retention, Acpoless, Premium Perfect Series, sixth industry agriculture, beauty subscription service, online skincare store, natural ingredients cosmetics