ILLUME Advising

ILLUME Advising operates in the energy sector, focusing on aligning client initiatives with customer aspirations through comprehensive research and strategic insights. The company specializes in behavior change research, program design, planning, and impact analysis, helping clients navigate the complexities of national and regional energy markets. By providing evaluation consulting, experimental design strategies, and market intelligence, ILLUME enables clients to deliver cost-effective and innovative clean energy products and services. The business primarily serves organizations looking to understand and influence customer behavior in the energy market, leveraging social science-informed strategies to drive impactful change. Revenue is generated through consulting services and strategic partnerships, offering tailored solutions to meet the evolving needs of the energy sector.

Keywords: energy, behavior change, market research, program design, impact analysis, consulting, clean energy, strategy, customer experience, insights