ILEO

Founded by former YouTuber Kazuki Fujii on October 30, 2018, ILEO Inc. is an entertainment technology company that aims to create an infrastructure where individuals and products can demonstrate their true value. Fujii, who operated a YouTube channel with 150,000 subscribers, established the company to build a platform that maximizes individual expression and value. The company has received several accolades, including winning the U30 Tokyo Venture Conference in 2020 and being selected as one of the "U25 Amazing Ventures 100".

ILEO's flagship product is "onlylive," a service that facilitates secure one-on-one online calls between talents (such as YouTubers, idols, and actors) and their fans. This model provides a direct way for fans to support creators, moving away from traditional many-to-one live streaming and allowing for more significant financial returns to the talents. In addition to its primary platform, the company also operates in media production, influencer casting with a network of over 700 influencers, and offers comprehensive SNS marketing support across major platforms like YouTube and Instagram.

In March 2025, ILEO became a subsidiary of UP-T Inc., part of the Maruori Group. This acquisition aims to create synergy by integrating ILEO's services with UP-T's on-demand merchandise business, expanding the customer base, and strengthening collaborations within the idol and influencer sectors. ILEO's business model is centered on creating revenue through its communication platform and providing marketing and creative services to corporate clients.

Keywords: creator economy, fan engagement, one-on-one communication, influencer marketing, live streaming, media production, digital content, talent monetization, SNS marketing, online events, video messaging, fan platform, creator platform, entertainment technology, YouTube, Instagram, onlylive, Kazuki Fujii, Maruori Group, UP-T