IKO System
Automates business development.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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IKO System, founded by Marc Rouvier and Nicolas Woirhaye, developed a predictive sales automation software designed to enhance lead generation and customer relationship management for sales organizations. The company's platform specialized in leveraging digital social networks to identify and manage sales prospects.
Established with a focus on business and productivity software, the Paris-based firm operated within the Software as a Service (SaaS) and Technology, Media, and Telecom (TMT) verticals. The company secured early-stage venture capital funding, raising $705,00_ in a Series A round on May 2, 2011, which supported its initial growth and product development. This was followed by another Later Stage VC (Series A) round on February 22, 2016.
The core of IKO System's offering was a platform that empowered sales teams to automate and control their communication processes, enabling them to schedule more meetings efficiently. The software could process leads from various sources, including a client's CRM, the web, or its own predictive outbound lead generation feature. Key functionalities included personalized and automated email scenario deployment, email tracking, performance analytics, and predictive lead scoring. To support its clients, the company provided expert consultants and a dedicated customer success team, alongside seamless integration capabilities with existing CRM and Marketing Automation Platforms (MAP).
On December 13, 2016, IKO System was acquired by Sidetrade in a merger and acquisition deal, marking a significant milestone in the company's trajectory. At the time of its acquisition, the company had reached a revenue-generating stage and was formerly backed by venture capital. Keywords: sales automation, predictive sales, lead generation, customer relationship management, SaaS, B2B software, email prospecting, sales analytics, CRM integration, sales productivity, outbound sales, marketing automation, lead scoring, Sidetrade acquisition, Marc Rouvier, Nicolas Woirhaye, sales technology, pipeline management, automated email marketing, sales intelligence