Ikasplay

Founded in 2007 and headquartered in San Sebastián, Spain, Ikasplay, S.L. operates in the e-learning and corporate training sector, developing custom, game-based educational solutions. The company addresses the common challenges of low engagement and difficult-to-measure ROI associated with traditional online training by creating interactive and immersive learning experiences.

Ikasplay's core business is the design and development of "serious games" and simulations tailored to specific organizational needs. Its client base spans various sectors, including human resources, marketing, industrial, and education, serving both national companies and academic institutions. The business model centers on creating bespoke solutions that integrate with a client's existing Learning Management System (LMS) or function as standalone applications accessible on computers, tablets, or mobile devices.

The service portfolio is extensive, featuring simulators for workplace environments, interactive multimedia, and applications leveraging virtual reality, augmented reality, and 360-degree video. These products are designed to improve talent development and retention by making learning more engaging and practical. For instance, they offer training modules for leadership, conflict management, safety protocols like CPR, and complex industrial processes. A key feature of their methodology, called A.S.I. (Learn, Simulate, Implement), is the ability to measure the real-world impact of training on employee productivity and performance through key indicators built into the solutions. This focus on measurable outcomes and enhanced user participation through gamification allows organizations to optimize their training investments.

Keywords: serious games, corporate training, gamification, e-learning, virtual reality training, employee development, learning simulation, custom training solutions, LMS integration, talent retention