iiNDYVERSE

iiNDYVERSE is a UK-based company, founded in 2021, operating at the intersection of marketing technology and Web3. The firm provides a customer engagement and loyalty platform that utilizes game design psychology, data-driven automation, and Web3 incentives to enhance customer interaction. It targets brands and creators, enabling them to build and manage communities through popular messaging applications like WhatsApp and SMS.

The company's core service transforms these messaging apps into direct channels for marketing and research. Clients can deploy AI-powered chatbots to engage customers, automate the distribution of personalized rewards, and gather real-time insights. A key feature is the ability to convert any media type into a virtual collectible, which customers can own and use to unlock exclusive products, experiences, or participate in raffles. This approach aims to deepen fan relationships and increase customer spending and engagement. For artists and musicians, the platform offers a dedicated dashboard to manage fan interactions, configure welcome bots, and oversee the distribution of digital collectibles and rewards.

iiNDYVERSE's business model appears to be SaaS-based, providing tools for brands to foster loyalty in a way that moves beyond traditional points-based systems. The company has received backing from notable investors including Outlier Ventures, Farfetch, and Alumni Ventures. It completed an accelerator/incubator round in September 2022 and a seed round in May 2023, raising a total of $150,000. The company is advised by former leaders from prominent companies such as Nike, Red Bull, Depop, and Niantic.

Keywords: customer engagement, loyalty marketing, Web3, metaverse incentives, gamification, AI chatbots, conversational commerce, fan engagement, digital collectibles, marketing automation, brand loyalty, direct-to-fan, SaaS, community management, virtual rewards, data-driven marketing, messaging apps, interactive marketing, creator economy, brand engagement platform