IID

IID, Inc., a publicly traded company on the Tokyo Stock Exchange Growth market, operates as a content marketing firm with a robust portfolio in media and market research. The company was established on April 28, 2000, by Hiroshi Miyakawa, who currently serves as the Representative Director. Miyakawa's background includes experience in media and internet-related businesses at ASCII Corporation and participation in the launch of the Internet Research Institute (IRI), which was the first company to be listed on the then-TSE Mothers market. IID itself was started as an internal venture of IRI and later became independent through a management buyout in 2011.

The firm's operations are segmented into two primary divisions: the Creator Platform (CP) Business and the Creator Solutions (CS) Business. The CP Business, which constitutes the majority of the company's revenue, is centered on the operation of a wide array of specialized online media. As of early 2024, IID managed 81 websites and 8 magazines across 21 different genres, including automotive, IT, education, entertainment, and gaming. This extensive media network has been largely built through an aggressive M&A strategy, acquiring various niche media outlets over time to diversify its portfolio and revenue streams beyond just online advertising. Key media properties include the comprehensive automotive news site "Response" and the IT business news portal "RBB TODAY".

The Creator Solutions (CS) business provides marketing research and e-commerce solutions. The research arm offers a full suite of services, from large-scale quantitative and qualitative domestic surveys to international market research, with particular expertise in the automotive sector. The e-commerce solutions division centers on providing a proprietary ASP system, "marbleASP," for online shop management and also offers EC consulting. Revenue is generated through multiple channels, including internet advertising, data and content sales, subscription services, and system usage fees from its e-commerce and research clients. IID has strategically invested in companies within the MaaS, Web3, and creator economy spaces to foster business alliances and future growth.