Ifrågasätt
Commenting platform with the goal of generating traffic and revenues to our customers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
* | N/A | Seed | |
| Total Funding | 000k | ||
| EUR | 2017 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | 44 % | 24 % | 6 % | 8 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | (89 %) | (52 %) | (72 %) | (54 %) | (57 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Ifrågasätt, which translates to "Question," is a Swedish digital service founded in 2017 by Leo Wallentin and Jonatan Lamy. The company's genesis lies in the founders' observation of a growing polarization in societal debate, aiming to provide a tool for media houses to engage their audiences in a more constructive manner. Wallentin, with a background as a musician and artist, and Lamy, a developer, combined their skills to create a platform that facilitates moderated and structured discussions.
The core business of Ifrågasätt is providing a software-as-a-service (SaaS) platform to media companies and other organizations that wish to host moderated Q&A sessions and respectful debates. Their business model is subscription-based, where clients pay a recurring fee to embed the Ifrågasätt tool on their own websites. This allows publishers to maintain control over their user data and advertising revenue, unlike solutions that redirect traffic to third-party platforms. The platform is designed to improve the quality of online conversations by allowing readers to ask questions and vote on the most relevant ones, which are then answered by experts, journalists, or public figures. This structure aims to move away from the often toxic environment of traditional comment sections.
The service functions by enabling publishers to create a dedicated space for a specific topic, inviting an expert or panel to answer questions submitted by the audience. An integrated moderation function helps to filter out inappropriate content, ensuring a high-quality dialogue. This approach not only enhances reader engagement but also provides valuable insights for the publisher into what topics are most important to their audience. By focusing on a structured Q&A format, Ifrågasätt helps media houses build a better relationship with their readers and create more relevant content based on direct feedback.
Keywords: audience engagement, digital dialogue, SaaS, media technology, content moderation, Q&A platform, reader interaction, civic tech, online discussion, publisher tools