iFLYER

iFLYER is a digital media platform focused on the music and entertainment industry in Asia, particularly Japan. Founded in Tokyo in 2006 by Malek Nasser and Sach Jobb, the company operates as a comprehensive source for information on music news, festivals, club events, and concerts. The platform was born out of Nasser's personal need for a centralized club event search engine after moving to Tokyo and finding it difficult to discover what was happening in the local nightlife scene.

The company, operated by 77hz Ltd., provides a platform where event organizers, venues, artists, and labels can manage and promote their own content, which keeps the listings current and accurate. This user-generated content model was a key strategy from the beginning, positioning iFLYER as a technological shell whose value is created by the industry professionals who use it. The business model generates revenue through the sale of electronic tickets and media promotions, while basic event and profile listings are free for industry professionals via the iFLYER APEX service. This approach helped overcome initial challenges in a market where gaining trust as a new foreign-led startup was difficult.

Serving both consumers and industry professionals, iFLYER offers a user-friendly interface with personalized recommendations and location-based searching. Users can discover events, access discount information, and purchase e-tickets directly through the site. The platform also integrates content from other services like YouTube and SoundCloud and shares its own event data with hundreds of other apps and websites through its API.

Keywords: music event platform, Japan nightlife, club event information, concert discovery, festival guide, electronic tickets, music news Asia, event promotion, live music database, Tokyo clubs, 77hz Ltd., Malek Nasser, Sach Jobb, event API, digital music media