ifeel

ifeel, founded in 2017 by Amir Kaplan, Martin Villanueva, and Gabriele Murrone, operates as a comprehensive mental well-being platform for the corporate and insurance sectors. The company is headquartered in Madrid, Spain, and has established a global presence, offering services in over 30 countries. The founding team's background is rooted in business and consulting; CEO Amir Kaplan holds an MBA from IE Business School and has prior experience at KPMG, while COO Martin Villanueva also earned an MBA from IE and worked at the United Nations and Rezayat Group. This collective experience informs the company's strategic approach to embedding mental health solutions within large organizations.

The firm's business model is B2B, primarily serving large enterprises and insurance companies by providing a scalable mental health solution aimed at reducing costs associated with absenteeism, presenteeism, and employee turnover. Revenue is generated by partnering with these organizations to offer a holistic mental well-being service to their employees and insured members. Clients include prominent names such as Glovo, AXA Partners, SCOR, Cabify, and H&M. Since its inception, ifeel has secured $40 million in funding over three rounds, including a $20 million Series B in May 2024, co-led by FinTLV Ventures and Korelya Capital.

ifeel’s service architecture is built on a tiered, hybrid model that combines technology with human interaction. The platform utilizes an AI-enhanced triage system to assess user needs and direct them to the appropriate level of care. This ranges from self-care resources, such as mindfulness exercises and articles, to live chat support with licensed psychologists and one-on-one video therapy sessions. The platform's network consists of over 600 psychologists who provide support in more than 25 languages. A key feature for its corporate clients is the provision of aggregated, anonymized data reports that offer insights into the overall well-being of the workforce, enabling HR departments to make data-driven decisions and proactively manage psychosocial risks.

Keywords: corporate mental health, employee well-being, digital therapy, B2B mental healthcare, online psychology, employee assistance program, workplace wellness, mental health platform, insurance mental health solutions, HR data analytics, psychosocial risk management, corporate wellness, digital health, telemental health, employee mental support, data-driven HR, Series B, Amir Kaplan, organizational psychology, employee benefits