If Family

IF operates in the consumer beverage market, specializing in the production and distribution of coconut water-based products. The core offerings include 100% pure coconut water, a sparkling variant, and a 1-liter format positioned as a cooking essential. The company's product quality is underscored by an iTQi Superior Taste Award for its sparkling coconut water.

The business model appears to be B2B2C, focusing on expanding its market presence through two primary channels. Firstly, it secures placement in retail chains, as evidenced by its availability in PX Mart in Taiwan. Secondly, IF pursues strategic co-branding partnerships with businesses in adjacent sectors. These collaborations with entities like World Gym, the dessert cafe Cheevit Cheeva, and the coffee chain Louisa, serve to create new product offerings, such as coconut-flavored coffees, and reach a broader consumer base.

Revenue is generated through the sale of its beverage products to both retail distributors and partner businesses. Marketing efforts highlight product versatility, promoting its use in recipes like Thai mango sticky rice, and its appeal to health-conscious consumers through gym partnerships.

Keywords: coconut water, beverage, consumer packaged goods, retail distribution, co-branding, food service, partnerships, Taiwan market, CPG, award-winning