IEX Trading is a groundbreaking financial technology company that operates in the stock exchange market. Its primary focus is to enhance trading performance through innovative technology, data, and expertise. The company serves a broad client base, including broker-dealers and investors, who are looking for superior execution quality in their trades.

One of the unique features of IEX Trading is the "Speed Bump," a 38-mile coiled cable that all incoming orders and messages must traverse before reaching the exchange's matching engine. This innovative technology creates a level playing field for all traders, ensuring fair and transparent trading.

IEX Trading also leverages machine learning to develop a mathematical formula known as "The Signal." This tool identifies moments when a stock's price is unstable, helping to protect orders during price fluctuations.

Another key offering is the Discretionary Peg Order Type (D-Peg). This order type rests outside the National Best Bid and Offer (NBBO) and is designed to step to the midpoint, except when the Signal is on. This feature is designed to enhance execution quality.

IEX Trading also offers market data and connectivity services. Clients can connect to the IEX Exchange and receive quote and trade feeds, which are designed to provide high-quality trading for the retail community.

The company's business model is based on providing these innovative tools and services to its members to help them achieve their performance goals. It generates revenue through trading fees and selling its market data and connectivity services.

Keywords: Stock Exchange, Trading Performance, Broker-Dealers, Investors, Speed Bump, The Signal, Machine Learning, Discretionary Peg Order Type, Market Data, Connectivity.