Identify

Identify Travel operates as a B2B digital tourism platform, focused on creating destination experiences for companies that prioritize territorial sustainability, with a particular emphasis on urban environments. The company's mission is to enhance the experience of guests and travelers by using accessible, cutting-edge technology to promote a more sustainable tourism sector. They connect businesses, destinations, and travelers with innovative and sustainable experiences within the travel industry.

The core of their offering is the DTX platform, designed for businesses looking to improve internal processes and deliver unique experiences to guests and visitors. This platform provides several key features. Digital Guides allow businesses to offer their clients branded, intuitive, and constantly updated guides without requiring an app download. These guides can be personalized and accessed via mobile devices, aiming to replace paper maps and outdated brochures. The platform also incorporates AI-powered recommendations to select local services and resources that align with a company's brand and its clients' preferences. Gamified routes offer digital experiences that connect visitors with a destination through curated stories. Furthermore, Identify Travel provides customized maps with updated content to ensure a high-quality customer experience.

The business serves various segments within the tourism industry, including hotels, rural tourism, and apartments. For hotels, the digital guides optimize the receptionists' time and increase guest satisfaction by providing multilingual content, updated local activities, and nearby routes. In the rural tourism sector, their digital guides help family businesses recommend local routes, restaurants, and activities. For apartments, especially those without a reception, the DTX platform offers guests necessary resources on demand, digitizing the guest experience. A notable project includes the development of a digital passport for the Grand Tour of Catalunya for the Catalan Tourism Agency, which functions as a digital game to encourage visitors to explore the region. This highlights their capability in creating gamified promotional tools for destinations.

Keywords: B2B travel technology, destination experiences, sustainable tourism, digital travel guides, tourism digitalization, guest experience platform, gamification in tourism, travel tech, hospitality technology, AI travel recommendations, urban tourism solutions, rural tourism technology, interactive travel maps, digital passports, tourism innovation, cultural tourism, visitor engagement, destination marketing, hotel technology, travel content management