iDefigo

iDefigo provides IoT-based visual intelligence solutions, enabling enterprise and government clients to monitor assets in remote locations. The company was founded in 2008 by Scott Wattie, Helen Wattie (now Fisk), and Nick Mooyman in New Zealand, originally as Mi5 Security. Scott Wattie, an experienced entrepreneur in software and telecommunications, serves as the Group Commercial Director. The company later relocated its headquarters to the UK in 2013 to better address global market demand. Over its history, iDefigo has secured approximately $5.39 million in funding across six rounds, with investors including Chelverton Asset Management, Ascension, and the Unicorn Ascension Fund.

The core of iDefigo's business is a cloud-based surveillance platform that manages footage from its specialized cameras. This system is designed for environments lacking traditional power or Wi-Fi infrastructure, transmitting high-quality images and video over cellular networks like 4G/LTE. The business generates revenue by selling its camera hardware and through subscriptions to its Video Surveillance as a Service (VSaaS) cloud platform. Its target clients include sectors like utilities, government, construction, and agri-business, and it partners with security integrators, IoT vendors, and mobile carriers such as Vodafone. These partners can brand the iDefigo solution for their own customers.

iDefigo's product line features a range of wireless, battery or solar-powered visual sensors that can be deployed rapidly. A key selling point is the use of artificial intelligence and machine learning for image analytics, both at the edge (within the camera) and in the cloud. This technology enables features such as automatic number plate recognition (ANPR), fly-tipping detection, and monitoring for environmental compliance. During the COVID-19 pandemic, the company expanded its offerings to include thermal screening, face mask detection, and social distancing monitoring to help organizations maintain safe environments. The platform provides users with smart alerts and management reports, turning visual data into actionable insights without requiring constant manual monitoring.

Keywords: IoT surveillance, remote asset monitoring, visual intelligence, cloud-based security, mobile surveillance, AI video analytics, security cameras, smart cameras, environmental monitoring, asset protection, 4G surveillance, battery-powered cameras, solar-powered cameras, construction site security, utility infrastructure monitoring, agricultural technology, government security, fly-tipping prevention, VSaaS, automatic number plate recognition