ID MAPPS
Aiming to mitigate specific infectious diseases through easily accessible web and mobile applications.
IDM Apps focuses on addressing the growing concern of Lyme Borreliosis, a disease transmitted through tick bites prevalent in forests and grasslands. With diagnosed cases significantly increasing in regions like Scotland and Europe, the company aims to mitigate the economic and social costs associated with the disease. Their flagship product, LymeApp, is designed to encourage users to adopt behaviors that lower their risk of tick bites, thereby reducing the incidence of Lyme disease. IDM Apps operates within the health and wellness sector, targeting individuals at risk of tick exposure. The business model likely involves direct sales or subscriptions for the LymeApp, generating revenue by providing a preventive health solution. The company collaborates with the Epidemiology Research Unit in Inverness, leveraging expertise in disease control and statistical modeling to enhance the app's effectiveness. Keywords: Lyme disease, tick prevention, behavioral change, health app, epidemiology, disease control, risk reduction, productivity loss, economic impact, zoonotic research.