IDX

IDX, founded in 2003 and formerly known as ID Experts, operates as a cybersecurity breach response platform. Based in Portland, Oregon, the company provides comprehensive services for notifying, remediating, and digitally protecting customers and employees affected by data breaches. Its client base includes government agencies and Fortune 500 companies, for whom it manages data breach responses. For individual consumers, IDX offers identity and privacy protection products through a subscription-based model.

The company's offerings are built on a cloud-native platform designed to meet government security standards. For its enterprise clients, IDX provides incident response services to contain and recover from cyberattacks, including notification services for impacted individuals and security call center support. For consumers, the company's product suite, available via web and mobile apps, includes features like dark web monitoring, a password manager, a Virtual Private Network (VPN) for safe browsing on public Wi-Fi, and a tracking blocker. A notable feature is the 'ForgetMe' service, which scans over 100 data broker sites to find and remove personal information. The company also offers up to $1 million in identity theft reimbursement insurance.

Originally founded to assist organizations in responding to cyber incidents, IDX has evolved its focus to include proactive privacy technologies. In October 2020, the company rebranded from ID Experts to IDX to better reflect its expanded mission. A significant milestone occurred in December 2021, when ZeroFox announced its acquisition of IDX. Tom Kelly, a Silicon Valley entrepreneur with extensive experience in cybersecurity, served as president and CEO from 2017 until the merger with ZeroFox in August 2022. Following a period as a subsidiary, IDX was acquired by Kingswood Capital Management in November 2024, enabling it to operate as an independent entity once again, with Ian Kelly continuing as President.

Keywords: identity protection, data breach response, cybersecurity, privacy protection, dark web monitoring, incident response, data removal, identity theft insurance, VPN, password manager, tracking blocker, consumer privacy, breach notification, cyber incident recovery, digital protection, secure browsing, financial monitoring, social media monitoring, ForgetMe, IDX Privacy