ICX Media

ICX Media, founded in 2015 by digital media veterans Michael Avon, Tom MacIsaac, and brothers Steven and Joey McCord, established itself as a data intelligence platform for the digital video ecosystem. The company's formation was driven by the founders' extensive backgrounds in digital media, including key roles at Millennial Media, where they gained experience in mobile advertising and technology. Michael Avon, with his history as an entrepreneur and venture capitalist at firms like Columbia Capital and ABS Capital, brought a wealth of experience in technology and media investments, which was instrumental in shaping the company's direction.

The firm's primary offering was a software and data platform engineered to help independent content creators, brands, and media companies navigate the complexities of video creation, distribution, and monetization. By leveraging artificial intelligence and machine learning, the platform analyzed audience engagement data to provide creators with insights to optimize their marketing efforts and increase revenue. For corporate clients, such as brands and media companies, ICX Media provided a streamlined process for sourcing and licensing content from a vast network of creators. The business model centered on charging licensing fees to these larger companies for access to the platform and its creator network.

A core asset of the company was its proprietary "Rich Profiles™," a dataset of over 200 million privacy-compliant user profiles. These profiles contained a multitude of data points, including demographics, viewing habits, sentiment, and social media engagement, which allowed for the creation of highly targeted audience segments for digital advertising campaigns. This capability positioned ICX Media to serve a diverse client base, including brands, agencies, and political organizations, by enabling them to execute data-driven campaigns with the goal of achieving higher return on investment. Throughout its operation, the company secured significant funding, raising a total of $23.5 million over five rounds from investors like Grotech Ventures and New Richmond Ventures. In January 2022, ICX Media was acquired by Salient Global, a marketing services and technology firm, integrating its data technology and patented algorithms into Salient's offerings.

Keywords: digital video analytics, content monetization, creator economy, audience intelligence, data-driven marketing, media technology, video content distribution, programmatic advertising, custom audience segments, digital ad campaigns, creator discovery, video marketing, ad-tech, mar-tech, Rich Profiles, Salient Global, Michael Avon, data intelligence platform, digital media market, video performance analytics