IconoClass

IconoClass, established in 2019 by Marie-Anne Tymen and Omri Benayoun, operates within the European EdTech and recruitment sectors, specializing in B2B sales training. The firm addresses the skills gap in business development by offering intensive bootcamps designed to prepare individuals for careers in tech sales. Tymen's background in recruitment and Benayoun's experience in sales and entrepreneurship, including his role at an executive search firm, directly informed the company's practical, employment-focused curriculum.

The core business model revolves around a 'success-based' payment structure, a significant differentiator in the professional training market. For its full-time, four-month bootcamp, students are not required to pay tuition fees until they secure a permanent job contract (CDI in France) post-graduation, aligning the school's financial success with that of its students. This model has reportedly resulted in a 100% employment rate for its graduates. The curriculum is heavily weighted towards practical application, with an 80% focus on 'learning by doing' to ensure graduates are job-ready.

IconoClass serves a dual client base. On one side are individuals seeking to enter or advance in the tech sales field, including career changers, young graduates, and experienced professionals. On the other side are B2B technology companies seeking to hire pre-vetted, effectively trained sales talent. This creates a symbiotic ecosystem where the company trains candidates and then places them within its network of partner companies, streamlining the recruitment process for employers. The primary revenue stream is the tuition fee paid by students upon securing employment. The company also generates revenue through corporate training programs, offering customized sales coaching for existing company teams, and a more flexible Online School for entrepreneurs and freelancers looking to improve their B2B client acquisition skills.

The firm has demonstrated notable early-stage traction, securing €3 million in a seed funding round led by Brighteye Ventures with participation from notable business angels. This capital injection was aimed at financing its European expansion, with a specific focus on launching operations in London. By mid-2022, IconoClass reported having trained over 500 students who were subsequently hired by more than 250 partner companies, including major tech players like Doctolib, Payfit, and Personio.

Keywords: EdTech, sales training, B2B sales, recruitment, bootcamp, income share agreement, professional development, corporate training, workforce development, talent placement