ICON

ICON, operating under the brand ICONGENZ, is a consulting firm established by Scott Santoro. The firm specializes in providing strategic solutions to companies aiming to navigate and expand within the Latin American market. Mr. Santoro, a tenured professor of graphic design at Pratt Institute with an extensive background in the arts and design, brings a unique, problem-solving methodology to the company's offerings, influenced by his early apprenticeship in plumbing which he translates into a clear and direct approach.

The company's core business revolves around Business Process Outsourcing (BPO) and Contract Sales Organization (CSO) services. Through its BPO services, ICON manages the outsourcing of commercial activities, human resources, and supplier management for its clients. The CSO offerings provide comprehensive management for sales and promotion, particularly within the health and wellness sectors, including omnichannel medical promotion, point-of-sale management, and patient support programs.

ICON's client base primarily consists of multinational corporations seeking customized solutions for market entry and growth in Latin America. The business model appears to be project-based and service-oriented, generating revenue by taking over specific business functions for their clients. In addition to outsourcing, the firm provides digital transformation consulting and develops customized tools. Key technology services include the implementation of omnichannel CRM systems, the development of virtual tour platforms, and digital customer profiling to enhance efficiency and market performance.

Keywords: Business Process Outsourcing, BPO services, Latin America market entry, Contract Sales Organization, CSO services, omnichannel CRM, digital transformation consulting, strategic solutions, commercial activity outsourcing, human resources management, supplier management, health and wellness sector, medical promotion, point-of-sale management, patient support programs, multinational corporation solutions, Latam business expansion, virtual tour platforms, digital customer profiling