iClinic

iClinic operates as a physician-focused technology company in Brazil, providing a comprehensive practice management software platform. The firm was established in 2012 in Ribeirão Preto by Felipe Lourenço, Rafael Bouchabki Martins, and Leonardo Berdu. The concept for iClinic emerged from CEO Felipe Lourenço's experiences while studying Biomedical Informatics at the University of São Paulo, where he identified a significant gap in technology adoption within small to medium-sized medical clinics. This insight led to the creation of a solution aimed at empowering independent physicians and digitalizing their daily operations.

The company follows a Software-as-a-Service (SaaS) business model, generating recurring revenue through subscriptions to its cloud-based platform. This platform is designed to serve a range of healthcare professionals, including physicians, dentists, psychologists, and physical therapists, by organizing patient information, enhancing productivity, and improving financial management. In July 2020, iClinic secured a Series B funding round led by SoftBank Group, marking a significant milestone in its growth trajectory. Subsequently, in a strategic move to broaden its digital health offerings, Afya Limited acquired 100% of iClinic's share capital, with the deal closing on January 21, 2021, for a net purchase price of R$191.1 million.

iClinic's platform offers a suite of integrated tools accessible from any device. Key features include an Electronic Medical Record (EMR) system, a clinical management system for scheduling and financial organization, a telemedicine platform for online consultations, and a marketplace connecting doctors with patients. The system is engineered to streamline workflows, reduce administrative costs, and manage patient appointments efficiently. It also provides functionalities for marketing, billing, and invoicing, all compliant with Brazil's data protection laws. Following its acquisition, iClinic became an integral part of Afya's digital health division, contributing to a broader ecosystem that includes medical education and clinical decision support tools.

Keywords: practice management software, electronic medical records, telemedicine platform, SaaS, healthtech, clinical management system, physician-focused technology, patient scheduling, medical billing, digital health Brazil, Afya, Felipe Lourenço, cloud-based medical software, healthcare administration, clinic workflow, patient data management, online consultation, medical marketplace, healthcare SaaS, Brazilian healthcare