iCentera
On-demand sales enablement software to increase sales revenue through marketing, sales, and customer messaging vehicles.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Founded in 2003, iCentera established itself as a provider of on-demand software solutions focused on sales enablement. The company developed a Software-as-a-Service (SaaS) platform designed to arm business users with the tools to create and manage portals for sales teams, channel partners, and customers. This platform centralized content management and provided analytics to enhance the effectiveness of sales departments.
The core of iCentera's business was its sales enablement platform, which facilitated the transfer of knowledge from marketing to sales and partner channels. The product allowed enterprises to build role-based portals, ensuring that users only accessed content relevant to their functions. Key features included robust search capabilities for all sales resources, real-time collaboration tools, and detailed analytics to track the engagement and effectiveness of content. This was particularly valuable for organizations with large volumes of sales and marketing materials, helping them to shorten sales cycles and improve opportunity conversion rates. The business model was subscription-based, with deployments scaling from 50 to over 25,000 subscribers for a single client. The company served a notable client roster that included companies like NetApp, Thomson Reuters, Infor, and Tyco Electronics.
iCentera's journey included securing a Series A venture capital round in July 2005. By 2010, the company was supporting 170,000 active subscribers across more than 10,000 targeted portals. This growth and market position culminated in its acquisition by Callidus Software in June 2011 for approximately $7.77 million. Callidus Software, which specialized in sales performance management, was later acquired by SAP in 2018.
Keywords: sales enablement, content management, partner portals, customer portals, sales analytics, SaaS, on-demand software, sales productivity, knowledge transfer, channel sales enablement, sales cycle optimization, role-based access, Callidus Software acquisition, enterprise communication, content effectiveness, sales collaboration, B2B sales, marketing alignment, sales asset management, portal software