iceflower

iceflower

Specializes in providing deep consumer behavior insights through comprehensive data analysis.

HQ location
Berlin, Germany
Employees
Company register number
HRB260660B
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DateInvestorsAmountRound

N/A

Seed
Total Funding000k
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Iceflower.ai operates as an insight company specializing in consumer market analysis. By leveraging reliable data, Iceflower provides companies across various industries with a deep understanding of consumer behavior over multi-year time frames, both online and offline. The company clusters consumers into micro personas, conducts peer group comparisons, and delivers actionable insights. Iceflower also offers in-depth insights into competitive landscapes, enabling businesses to benchmark performances and anticipate future opportunities. Additionally, the company helps clients understand market developments and macro trends, allowing them to act on opportunities or mitigate risks promptly. Iceflower's business model revolves around providing industry-specific, understandable insights that enhance customer understanding and measure campaign performance. The company is in the process of launching its product offering, aiming to update interested parties first. Keywords: consumer behavior, market analysis, data-driven insights, micro personas, competitive benchmarking, macro trends, industry-specific, actionable insights, campaign performance, business opportunities.

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