Iam8
Make Shopping TV shows on your Phone.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Early VC | ||
| Total Funding | 000k | ||
Iam8, founded in 2015 by Leon Crutchley, Chris Knight, and Stephanie Queralto, operated as a video-based product discovery platform from its base in San Francisco. The company developed an iOS application that functioned as a social commerce tool, enabling users to create and share video reviews of products within a community.
The platform's core offering was an interactive and shoppable video experience. Users could upload their own product testimonials, which other community members could then discover. A key feature was the ability to tag products directly within the videos, allowing viewers to make purchases on the platform. This model also incorporated a revenue-sharing component, where content creators could earn a commission from the sales generated through their recommendations.
Iam8 secured a total of $559,000 in funding over three rounds, with its initial funding round occurring on November 12, 2015. The company attracted capital from institutional investors such as Lightspeed Venture Partners, AngelPad, and Bayrock, in addition to three angel investors. Notably, Amazon also supported the venture by providing $100,000 worth of AWS credits. The platform counted major corporations like Unilever among its clientele. Despite its early traction and backing, the company has since ceased operations and is considered deadpooled.
Keywords: video product discovery, social commerce, user-generated reviews, shoppable video, creator economy, influencer marketing, in-app purchasing, product recommendation, Leon Crutchley, Chris Knight, Stephanie Queralto, AngelPad, Lightspeed Venture Partners, deadpooled, San Francisco startup