İyi Yaşa

İyi Yaşa is a digital wellness platform operating in the Turkish market, providing content focused on healthy living. The company was established in Istanbul, Turkey, around the end of 2020 and officially launched in February 2021. The founder is noted as Elif Boyner. The platform operates on a subscription-based business model, targeting a wide consumer base interested in personal well-being.

The core service of İyi Yaşa is a mobile application, available on both the App Store and Google Play, that offers a comprehensive library of original content. This content spans various wellness categories, including fitness, yoga, meditation, mindfulness, sleep, and nutrition. The platform collaborates with experienced instructors in Turkey to deliver its programs. Users can access hundreds of videos and workshops tailored to different levels, from beginner to advanced. The service is designed to be accessible anytime and anywhere, positioning itself as a holistic well-being movement platform.

Financially, İyi Yaşa operates as an early-stage startup and has gone through a seed funding stage. In September 2021, the company announced its first investment round, seeking $750,000 at a $3 million valuation, with a portion of this funding sought through the Startup Borsa platform. A subsequent seed equity round in May 2022 raised approximately $416,665 from a diverse group of investors, including angel investors and venture capital firms such as Angel Effect and HIVC. The company has stated ambitions for global expansion, with plans to translate its content into languages like Portuguese, Arabic, and Russian. Keywords: wellness platform, digital health, mobile fitness, yoga app, meditation app, nutrition guide, Elif Boyner, Turkish startup, subscription model, online wellness, mindfulness content, at-home fitness, seed funding, Startup Borsa, healthy living, sleep content, wellness workshops