i-surance

Founded in Zurich, Switzerland, in 2012 by Jens Schaedler, i-surance AG operates as a business-to-business-to-consumer (B2B2C) digital insurance platform. The company specializes in creating and managing embedded insurance products, partnering with businesses to offer protection plans to their end customers at the point of sale.

The firm's business model centers on providing customized software and product development solutions for its partners, which primarily include telecommunications providers, retailers, and manufacturers. This approach allows partners, such as major retailers like Fnac and Boots, to seamlessly integrate and offer specialized insurance for the products they sell. i-surance focuses on four main verticals: mobile phones and electronics, tires, hearing aids, and glasses, also offering warranty extension programs. Revenue is generated through these partnerships, which facilitate the sale of a high volume of insurance policies.

A significant milestone in the company's history was its acquisition by the global insurtech firm bolttech in July 2021. This strategic move integrated i-surance into a larger insurance exchange, expanding its operational reach from 14 to 26 markets across Europe and other regions. Following the acquisition, founder Jens Schaedler continued his involvement with the business, contributing to its ongoing growth within the bolttech structure. By the time of the acquisition, the company managed over 500,000 active contracts.

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