Kokoroe

Kokoroe operates in the corporate training and EdTech markets, providing an online educational platform designed to counter the high abandonment rates of traditional e-learning. Founded in Paris in 2015 by twin sisters Raphaëlle and Élise Covilette, along with Béatrice Gherara, the company's name translates to "learning with the heart" in Japanese, which reflects its core philosophy. The firm posits that most online training fails due to a lack of user engagement, not poor content.

The company has pivoted from its initial model as a marketplace for offline courses to a B2B-focused solution for corporate clients. Today, Kokoroe serves over 100 companies, including major names like FDJ, AG2R La Mondiale, and Suez, by offering a platform and content designed to be captivating and effective. Its business model centers on providing these corporate clients with its training platform, ready-to-use course content, and services to market the training internally to employees, aiming to maximize engagement and completion rates, which they report at an average of 75%.

Kokoroe's product is an online training platform that emphasizes user experience with engaging design and short, immersive formats to maintain attention. The platform offers over 300 courses covering human skills like leadership, professional skills such as marketing and CSR, and new technologies including generative AI and blockchain. Key features include a customizable course search, detailed instructor profiles, and integrated messaging. The company's unique selling proposition is its focus on emotion and action in its pedagogical approach, combined with internal marketing strategies to boost training visibility and adoption within client organizations. This has earned Kokoroe accolades such as the Tech for Good Awards and recognition as a Top French EdTech Company.

Keywords: corporate training, EdTech, employee engagement, online learning platform, B2B training solutions, skills development, professional development, learning experience platform, digital learning, upskilling, reskilling, human skills, corporate e-learning, training engagement, learning and development, FDJ, AG2R La Mondiale, Raphaëlle Covilette, Élise Covilette, Béatrice Gherara