I'HAPPY
Women's fashion apparel with a natural, casual aesthetic.
| Date | Investors | Amount | Round |
|---|---|---|---|
$460k | Angel | ||
| Total Funding | 000k | ||
I'HAPPY, also known as Haibei (海贝), is a women's fashion brand operating under the Zhejiang Haibei Network Technology Group Co., Ltd. The company is based in Hangzhou, China. The group also manages other apparel brands, including ZIHAN (紫涵), which was introduced in 2013 to complement the main Haibei line.
The brand primarily focuses on the fast-fashion market for women, with a core target demographic of young women with a psychological age of 20-30 years. Its market strategy is concentrated on China's second, third, and fourth-tier cities. The brand's aesthetic is described as natural, simple, and casual, drawing inspiration from the Japanese 'Mori Girl' style, which emphasizes loose-fitting garments, layering, and natural materials. This approach is designed to appeal to young women seeking a relaxed and free-spirited lifestyle and mode of dress.
Keywords: women's apparel, Chinese fashion brand, Haibei, ZIHAN, mori girl style, fast fashion, casual wear, young women's fashion, Zhejiang Haibei, Hangzhou fashion, natural fabrics, relaxed fit, asian fashion market, apparel retail