Hyuga Primary Care

HYUGA PRIMARY CARE is a platform company focused on building a community-based integrated care system in Japan. The company was founded in November 2007 by Tetsushi Kurogi, a pharmacist who started the business by acquiring a struggling pharmacy in Dazaifu City, Fukuoka. The company's name was changed from Hyuga Pharmacy to HYUGA PRIMARY CARE in October 2020 to reflect its expanding business scope beyond just pharmacy services. A pivotal moment for the founder, Tetsushi Kurogi, was witnessing the peaceful passing of a terminally ill cancer patient at home after delivering their medication on New Year's Day. This experience solidified his mission to create a social infrastructure for 24/7 in-home medical and nursing care.

The company's business model is built around three main segments: the Home-visit Pharmacy Business, the Kirari Prime Business, and the Primary Care Home Business. The Home-visit Pharmacy Business, operating under the 'Kirari Pharmacy' brand, provides 24/7 home-visit pharmaceutical services, focusing on elderly patients in nursing homes and those with difficulty visiting a pharmacy. In 2018, the company conducted Japan's first online medication guidance under the national health insurance system in a special strategic zone in Fukuoka City. The Kirari Prime Business offers a franchise-like service to small and medium-sized pharmacies, providing them with the company's accumulated know-how in home-visit pharmacy operations, an ICT system called "Fam-Care" to streamline reporting and other tasks, and business support. This segment operates on a subscription and recurring revenue model based on usage. The Primary Care Home Business operates large-scale residential paid nursing homes that can accommodate patients with high medical dependency, leveraging the company's expertise in home medical care and utilizing proprietary ICT equipment to improve operational efficiency.

HYUGA PRIMARY CARE serves a market driven by Japan's aging population and the government's policy of shifting medical and nursing care from hospitals to homes. The company's clients include home-care patients, elderly care facilities, and small to medium-sized pharmacy operators. Revenue is generated through dispensing fees from the home-visit pharmacy, subscription and usage fees from the Kirari Prime franchise, and fees from the operation of nursing homes. The company was listed on the Mothers market of the Tokyo Stock Exchange in December 2021.

Keywords: home-visit pharmacy, primary care, community integrated care system, elderly care, residential nursing homes, online medication guidance, pharmacy franchise, home medical care, Fam-Care, ICT solutions, care plan services, 24/7 medical support, palliative care, home nursing, Tetsushi Kurogi, Kirari Pharmacy, Primary Care Home, Japan healthcare, elderly support