Hytro
Wearable blood flow restriction (BFR) techwear.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | £2.0m | Early VC | |
| Total Funding | 000k | ||
Hytro is a wearable technology company specializing in Blood Flow Restriction (BFR) garments designed to enhance athletic performance, accelerate recovery, and support rehabilitation. The company was co-founded in 2019 by Raj Thiruchelvarajah, who has a background in business consulting, and Dr. Warren Bradley, an exercise physiologist with extensive experience in elite sports. Their collaboration aimed to democratize BFR, a scientifically-proven training method previously confined to clinical settings due to complex and expensive equipment, by integrating it into user-friendly apparel.
The core product line consists of patented performance shorts and tees with a simple, integrated strap, allowing users to apply consistent pressure without wires or external devices. This design makes BFR safe and accessible for a broader audience, from professional athletes to fitness enthusiasts and individuals in physical therapy. The technology works by modifying blood flow to the limbs during exercise or rest, which can stimulate muscle growth, improve strength, and speed up recovery times with lower physical loads. Hytro's business model includes direct-to-consumer e-commerce sales of its apparel and B2B sales to professional sports organizations. The company has established partnerships with over 250 elite teams globally, including organizations in the Premier League, NFL, NBA, and Formula 1, which serves as both a primary revenue stream and a key marketing platform.
Headquartered in London, Hytro has secured a U.S. patent for its technology, protecting its design until 2040, and is focused on international expansion, particularly in the U.S. professional and collegiate sports markets. The company has attracted investment from athlete-backed syndicates like Joyned Capital and Skin In The Game, as well as individual professional athletes who use the products. This funding supports continued research, product development, and market penetration into new sectors, including medical and military applications.
Keywords: Blood Flow Restriction, BFR wearables, performance apparel, athletic recovery, sports technology, muscle growth, rehabilitation tech, exercise physiology, strength training, wearable tech, athlete gear, recovery tools, sports science, patented sportswear, fitness apparel, elite sports equipment, physiotherapy tools, human performance, athletic training