hypt

Based in Worblaufen, Switzerland, hypt was founded in 2022 by Roger Ellenberger. The company has developed a marketing platform centered on what it calls "Personal Media Ads," a system designed to digitize and scale word-of-mouth marketing. This venture-backed firm has secured $341K in a seed round and has participated in accelerator programs, including those from Gateway Ventures, Kickstart Accelerator, Next Commerce Accelerator, and Swisspreneur Syndicate.

hypt's core business revolves around enabling its clients' satisfied customers to become brand advocates. The platform first gathers customer feedback through a quick and gamified chatbot interface. This initial step serves a dual purpose: it generates high-quality customer insights and identifies happy customers. These satisfied individuals are then prompted to send personal, authentic purchase recommendations to their friends and family via messaging apps like WhatsApp and iMessage. This approach leverages relationship-based targeting, which stands in contrast to the data-based targeting of traditional social media ads, aiming for a higher recognition and conversion rate. The company emphasizes that these recommendations are not incentivized, thereby preserving the authenticity of the word-of-mouth endorsement.

The business model is designed to integrate into the post-purchase or after-sales phase of the customer journey. By doing so, hypt provides a tool for companies to actively manage and measure referral marketing, turning positive customer experiences into a tangible channel for new customer acquisition. This service is positioned as a cost-effective addition to a company's marketing mix. The platform also acts as an online reputation management tool by intercepting negative feedback before it reaches public review sites and encouraging positive reviews from satisfied customers. hypt serves a diverse client base across various industries, including banking, insurance, and real estate, demonstrating the wide applicability of its word-of-mouth marketing solution.

Keywords: Personal Media Ads, word-of-mouth marketing, customer feedback platform, referral marketing, brand advocacy, customer satisfaction measurement, online reputation management, digital marketing, after-sales marketing, peer-to-peer advertising, customer insights, chatbot feedback, purchase recommendations, marketing technology, customer acquisition, client retention, user-generated content, viral marketing, messenger advertising, customer journey optimization