Hypromag

HyProMag specializes in the recycling of rare earth magnets, particularly neodymium iron boron (NdFeB) magnets, which are crucial for energy generation and utilization in an increasingly electricity-based society. The company employs a patented hydrogen-based process (HPMS) to extract NdFeB magnets from electronic waste such as hard disk drives. The extracted NdFeB powder can be reprocessed into various forms, including hydrogen decrepitated (HD) demagnetized powders, alloy ingots, and anisotropic alloy powders, which are then sold back into the supply chain for magnet production. HyProMag's primary market includes the automotive and electronics industries, where these magnets are essential. The business model focuses on establishing a full recycling supply chain, starting with a facility in Tyseley, Birmingham. Revenue is generated through the sale of reprocessed magnet materials to manufacturers and producers in need of sustainable solutions.

Keywords: rare earth magnets, recycling, neodymium iron boron, HPMS, sustainable energy, automotive, electronics, hydrogen-based process, supply chain, Tyseley Birmingham.