HYPR CARRY
Carrying the subcultures of gaming and esports by forging an industry leading culture and lifestyle brand.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
HYPR CARRY operates as a specialized merchandise and media company with a clear focus on the gaming and influencer sector. Founded in Australia in early 2020 by Aiden Hiko and Richard Lee, the company provides an end-to-end solution for social media influencers to create and distribute custom streetwear and merchandise to their global fanbases. The business model is centered on facilitating limited-edition product drops that often coincide with an influencer's significant milestones, such as reaching a new subscriber count or launching a new gaming season.
The company's core service alleviates the logistical complexities creators face in bringing a product to market. HYPR CARRY manages the entire process, from design to manufacturing and worldwide shipping. This allows influencers to monetize their brand and engage their audience through physical products without handling the operational overhead themselves. The business targets high-profile gaming influencers and content creators with enthusiastic and geographically diverse followings. To manage its global logistics, particularly with suppliers in China and an office in Australia, the company partners with third-party logistics (3PL) providers like NextSmartShip to handle warehousing and ensure cost-effective, tracked worldwide shipping to destinations including the US, Canada, the UK, and Australia.
A significant milestone in the company's history was securing an investment from Nations Ventures in early 2021. This venture capital fund, majority-owned by the global esports apparel company We Are Nations, provided capital to facilitate HYPR CARRY's expansion into the North American market through the establishment of a wholly-owned US subsidiary, HYPR CARRY USA, LLC. This strategic partnership was pursued by co-founders Aiden Hiko and Richard Lee to scale the business and leverage the network of Nations Ventures to better serve their roster of influencers, which has included names like Luminosity creator Fresh, X2 Twins, Joshdub, and Mully.
Keywords: influencer merchandise, gaming streetwear, custom apparel, creator economy, esports merchandise, fan engagement, product drops, e-commerce solutions, 3PL fulfillment, content creator partnerships, brand monetization, global shipping, limited edition apparel, social media monetization, gaming influencers, HYPR CARRY, Aiden Hiko, Richard Lee, Nations Ventures, influencer marketing