HYPR

Hypr.mobi is a tech startup that operates in the digital advertising sector. The company's primary focus is on the digitalization of physical behavior, essentially bridging the gap between online and offline environments in advertising plans. This is achieved by leveraging a portfolio of technology and data to digitize consumer journeys, thereby delivering measurable economic value to its clients.

Hypr.mobi's clients primarily consist of businesses looking to enhance their advertising strategies. The company provides these businesses with precise location data of over 26.2 million individuals, which can be used to tailor advertising campaigns to specific audiences. This data-driven approach allows businesses to boost their sales, both first-party (1P) and third-party (3P).

The company operates in a market that is increasingly recognizing the value of data in advertising. By providing metrics for Out-Of-Home (OOH) advertising, which refers to any advertising that reaches consumers while they are outside their homes, Hypr.mobi helps businesses measure the effectiveness of their advertising campaigns in real-world scenarios.

Hypr.mobi's business model is likely based on a service or subscription model, where clients pay for access to the company's data and technology. This allows the company to generate revenue while providing a valuable service to businesses.

In addition, Hypr.mobi is also involved in environmental initiatives, as evidenced by its role in the largest carbon offset project of an advertising campaign in Brazil. This shows the company's commitment to sustainable practices.

Keywords: Digital Advertising, Physical Behavior Digitalization, Data-Driven Marketing, Precise Location Data, 1P & 3P Sales Boost, Out-Of-Home Advertising, Subscription Model, Tech and Data Portfolio, Consumer Journey Digitization, Carbon Offset Project.