Hydrant

Hydrant is a wellness company focused on the hydration market, offering science-backed electrolyte-rich drink mixes. The company was co-founded in 2017 by John Sherwin, an Oxford-trained biologist, and Jai Jung Kim, a former finance consultant. The idea stemmed from their personal experiences with the negative effects of dehydration while navigating demanding lifestyles in Silicon Valley and pursuing an MBA, respectively. They identified a gap in the market for a hydration product that was effective, low in sugar, and free from artificial ingredients, unlike the sugary sports drinks or unpleasant-tasting oral rehydration solutions available.

The company's business model began as a direct-to-consumer brand, selling primarily through its website and on Amazon. It has since transitioned to an omnichannel strategy, expanding its presence into national retailers like Whole Foods, Walmart, and CVS, with products now in approximately 10,000 stores. Revenue is generated from the sale of these hydration mixes, available as single-purchase items or through a subscription model that offers a discount. Hydrant targets health-conscious consumers and active individuals seeking to improve their overall wellness by maintaining optimal hydration.

Hydrant's core product is a powder-based hydration mix sold in single-serving packets. These mixes are formulated to provide up to three times the electrolytes of a traditional sports drink but with significantly less sugar. The formulation, based on the World Health Organization's standards for oral rehydration, includes a balance of sodium, potassium, magnesium, and zinc, and is flavored with real fruit juice powder. The product line has expanded beyond basic hydration to include functional extensions such as ENERGY, which contains caffeine from green tea and L-theanine; IMMUNITY; and SLEEP, which includes ingredients like melatonin and chamomile. This expansion reflects the company's broader mission to be a comprehensive wellness brand that enhances water to address various daily needs.

Keywords: electrolyte mix, rapid hydration, wellness brand, direct-to-consumer, CPG, functional beverage, John Sherwin, Jai Jung Kim, hydration powder, science-backed wellness, low sugar drink, omnichannel retail, e-commerce, consumer health, nutritional supplement, daily wellness, caffeinated hydration, electrolyte supplement, vitamin drink mix, performance hydration, real fruit ingredients, no artificial sweeteners