Hybris
The leading provider of omni-channel commerce software.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
$1.5b Valuation: $1.0b | Acquisition | ||
| Total Funding | 000k | ||
| USD | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 76 % | 20 % | 3 % | - | 2 % | - | (2 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 4 % | 3 % | - | - | - | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Hybris AG emerged in 1997 as an e-commerce solutions provider, founded in Munich, Germany, by a team including Carsten Thoma, Moritz Zimmermann, Klaas Hermanns, Christian Flaccus, and Andreas Bucksteeg. The company established itself as a significant player in the enterprise software market, focusing on omnichannel commerce and product content management. Its core offering was an integrated platform that allowed businesses to manage customer data, execute marketing campaigns, and handle sales and service processes across multiple channels, from online and mobile to call centers and physical stores. This unified approach to commerce was a key differentiator, attracting a global client base of large enterprises in sectors such as retail, telecommunications, and manufacturing.
The business model centered on licensing its software suite to clients, providing them with a comprehensive toolkit to build and manage their digital commerce operations. Hybris's platform was recognized for its flexibility and scalability, enabling companies to create consistent and personalized customer experiences. The technology was built on a single stack, which simplified integration and reduced the total cost of ownership for its customers, a significant selling point in the complex landscape of enterprise IT.
A pivotal moment in Hybris's history occurred in June 2013, when German software corporation SAP SE announced its acquisition of the company. The acquisition was a strategic move by SAP to bolster its customer relationship management (CRM) and e-commerce capabilities, integrating Hybris's solutions into its own portfolio to compete more effectively in the rapidly growing e-commerce market. Following the acquisition, Hybris was rebranded and its technology became the foundation for what is now known as SAP Customer Experience (SAP CX), which includes products like SAP Commerce Cloud. The founders transitioned into various roles within SAP, with Carsten Thoma leading the new customer experience division for a period.
Keywords: e-commerce platform, omnichannel commerce, product content management, customer experience, enterprise software, B2B commerce, B2C commerce, order management, digital transformation, content management