HUUB

HUUB, established in 2015, emerged from Portugal as a technology-driven logistics provider with a sharp focus on the fashion industry. The company was founded by Luís Roque, Pedro Santos, Tiago Paiva, and Tiago Craveiro, who aimed to address the complexities of the fashion supply chain. Their platform offers an integrated, end-to-end solution for brands, managing the entire logistics process from production to the final customer. This is achieved through a single, data-centric dashboard that provides brands with real-time visibility and control over their inventory, orders, and shipments.

The business operates on a Logistics as a Service (LaaS) model, delivered through a Software as a Service (SaaS) subscription. This approach simplifies the traditionally fragmented and opaque supply chain by providing a unified platform that integrates with various sales channels, including e-commerce, physical retail, and wholesale. By leveraging data analytics, HUUB enables fashion brands to make more informed decisions, optimize stock levels, and improve overall efficiency, effectively outsourcing their logistical challenges. This model caters to both emerging and established fashion brands looking to scale their operations without the burden of heavy investment in logistics infrastructure.

A pivotal moment in HUUB's journey occurred in September 2021 when it was acquired by Maersk, a global leader in shipping and logistics. This acquisition integrated HUUB into Maersk's vast global network, significantly expanding its capabilities and reach. The integration allows HUUB to offer its clients enhanced business-to-consumer (B2C) and business-to-business (B2B) fulfillment services, warehousing, and last-mile delivery, solidifying its position as a key player in the e-commerce logistics space for fashion.

Keywords: supply chain management, logistics, fashion tech, e-commerce fulfillment, SaaS, Logistics as a Service, inventory management, order fulfillment, data-driven logistics, B2B logistics