Hush
closedLeveraging a progressive stance on technology and an obsession with making shopping fun again, customers get access to emerging, established, and exclusive beauty products on a mobile first platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 Valuation: €0.0 | round | |
| N/A | N/A | Series A | |
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Hush, operating under shophush.com, was an e-commerce platform that specialized in offering affordable beauty products. The company was established in 2016 and founded by Alex Lin, William King, Cooper Mor, and Ashwin Kamath. The founding team originated from the tech and gaming industries, having previously launched ventures such as an ad network provider and a multiplayer online gaming company before deciding to enter the physical product space. Their entry into the beauty market was a data-driven pivot; after initially launching a mobile retail experience for various low-priced, name-brand products, they observed that makeup was the only category generating significant sales.
The business model centered on providing an online and mobile shopping experience for inexpensive makeup and skincare, which included both well-known brands and intentional duplicates, or 'dupes', of popular high-end cosmetics. This strategy attracted a customer base of young, digitally-savvy consumers looking for budget-friendly beauty options. The company sourced products from various brands like NYX, Beauty Treats, and Okalan and also developed its own in-house brands, such as Bad Habit. Revenue was generated directly from the sale of these products through its app and website. The platform was known for its low prices and for making beauty trends accessible.
Initially launched in January 2016, the platform quickly gained traction. The founders leveraged communities like Reddit's Makeup Addiction section to understand and cater to their target audience. After raising a seed round of $2 million in 2017, the company continued to grow. However, in early 2019, the company announced it was ceasing operations, holding a large 'everything must go' sale before its app and website became unavailable after March 31, 2019. The company is now considered deadpooled.
Keywords: online beauty retailer, affordable cosmetics, makeup dupes, e-commerce, mobile commerce, beauty app, direct-to-consumer, Bad Habit beauty, Alex Lin, fast beauty, social marketing, budget makeup, beauty on a budget, Gen Z consumers, influencer marketing, cosmetics marketplace, skincare products, beauty tech, online retail, deadpooled startup