Hurrier
Hurrier brings local businesses online so they can sell and deliver on-demand to their community.
Hurrier emerged in the summer of 2013 as an on-demand delivery platform in Toronto, founded by Adam Hasham. With a background combining computer engineering and finance, Hasham identified an opportunity in the local market for a service that provided near-instant delivery of a wide range of goods, from restaurant meals to everyday essentials. The company operated a three-sided marketplace, managing relationships between customers, local retailers, and a team of bicycle couriers who handled the deliveries.
The business initially focused on the Toronto area, building brand recognition at a time when direct competition was minimal. Its business model centered on an online platform where customers could place orders for goods from various local partner stores and restaurants. Hurrier's operational strength grew, attracting investment from HIGHLINE.vc, which was crucial for the solo founder. The company demonstrated significant growth, with a reported 30 percent month-over-month increase in customer orders leading up to its acquisition.
In September 2015, just over two years after its launch, Hurrier was acquired by the Berlin-based, Rocket Internet-owned food delivery company, Foodora. The acquisition was a strategic move for Foodora to accelerate its expansion into the Canadian market, leveraging Hurrier's established customer base and local market knowledge. Following the acquisition, Adam Hasham transitioned to the role of Canadian co-managing director at Foodora, and Hurrier's delivery fleet expanded to include cars and motorcycles alongside bicycles. The Hurrier brand was officially rebranded to Foodora in January 2016, integrating its delivery algorithm into Foodora's global operations. Foodora later ceased its Canadian operations in 2020.
Keywords: Hurrier, Adam Hasham, food delivery, on-demand delivery, Toronto startup, courier service, local delivery, online ordering platform, Foodora acquisition, HIGHLINE.vc, last-mile delivery, Canadian tech, e-commerce delivery, restaurant delivery, bicycle couriers, marketplace platform, Rocket Internet, delivery logistics, urban delivery, startup acquisition