Hurree

Based in Belfast, United Kingdom, Hurree is a data analytics company founded in 2014 by Aaron Gibson and Rachel Davis. The firm provides a platform that consolidates business data from various sources into a single command center, aiming to simplify performance analysis and strategic decision-making. The company's origins are tied to CEO Aaron Gibson's entrepreneurial path, which began after leaving school at 16 to start and eventually sell a gamified education technology company. This experience of seeking solutions to firsthand problems shaped Hurree's focus.

Hurree operates as a business-to-business (B2B) software-as-a-service (SaaS) provider, targeting teams across finance, marketing, and sales who need to track key performance indicators (KPIs) without deep technical expertise. Revenue is generated through a subscription model, with different tiers available, including a free entry-level plan. The platform's core function is to eliminate the need for manual data aggregation from disparate tools like Salesforce, HubSpot, QuickBooks, and various social media platforms. It integrates with over 50 applications, allowing users to build and customize dashboards that visualize metrics relevant to their operations.

The platform's main offering is its dashboarding tool, which enables users to connect their existing software stack and create cross-platform overviews of their most important metrics. A key feature is Riva, a proprietary AI assistant that automates data analysis, generates report summaries, provides predictive insights, and recommends actions to improve business operations. This allows users to move from analysis to action more quickly. The system also includes collaboration tools, such as the ability to add comments and annotations directly on data widgets, and features for sharing dashboard snapshots with internal and external stakeholders. For client-facing businesses, Hurree offers white-labeling capabilities to customize reports with their own branding.

Keywords: data analytics, business intelligence, KPI dashboards, data visualization, SaaS, B2B software, AI analytics, data integration, financial reporting, marketing analytics, sales analytics, no-code analytics, data collaboration, predictive insights, Aaron Gibson, Belfast startup, report automation, performance tracking, data centralization, Riva AI