Huoxingren Julebu
STEAM education platform for youth science learning.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
$3.2m | Series A | ||
| Total Funding | 000k | ||
Huoxingren Julebu, or Mars Club, is the brand identity of Beijing Mars Vision Technology Co., Ltd., a company focused on science and technology education for young people. Founded in September 2014 by a team from Peking University, the company is dedicated to making science enjoyable and accessible. The founder, Liu Yang, was named to the 2018 Hurun 30 Under 30 list of entrepreneurial leaders.
The company operates on a multifaceted business model, targeting both direct consumers (B2C) and other educational institutions (B2B). For consumers, it offers a range of STEAM (Science, Technology, Engineering, Arts, and Mathematics) courses for children aged 3-14, including topics like science, robotics, and programming languages such as Scratch and Python. These courses are delivered through both online platforms, including an app and小程序 (mini-program), and several physical learning centers in Beijing.
Under its B2B brand, "Mars Science Box" (火星科学盒), the company provides a comprehensive STEAM education solution for other training organizations. This includes curriculum development, intelligent hardware design, textbook publishing, and a dual-teacher system, empowering over 1,000 educational institutions across China. The company has also established partnerships with nearly 100 primary and secondary schools, providing science curriculum solutions for institutions like the High School Affiliated to Peking University.
Huoxingren Julebu has secured significant financial backing from prominent investors, including Xiaomi's Shunwei Capital, Hecai Capital, Gaosi Education, and New Oriental Education. This funding has supported its expansion, including the development of an Internet of Things (IoT) programming and control hardware system. The company has received numerous accolades for its work in the educational technology sector.
Keywords: STEAM education, youth science education, robotics training, children's programming, edtech, Mars Club, Mars Science Box, Liu Yang, maker education, Beijing Mars Vision, K-12 science, online learning, educational hardware, curriculum development, Shunwei Capital, New Oriental, Gaosi Education, Python for kids, Scratch programming, IoT education