Huoxing Wenhua

Huoxing Wenhua, officially Tianjin Xinghuo Culture Co., Ltd., is a service provider for the short-video content industry, driven by data analytics. Founded in August 2014 by Li Hao, the former senior vice president of video sharing site 56.com, the company operates with a staff of nearly 200 across offices in Beijing, Shanghai, and Guangzhou.

The firm's core competency lies in its proprietary Cass Data platform (卡思数据), a third-party data service for the video content industry. In October 2018, it launched the Cass Business Intelligence Analysis System, a commercial data product aimed at advertisers and agencies. This system provides comprehensive solutions for marketing campaigns, including pre-campaign KOL (Key Opinion Leader) selection and creative insights, mid-campaign monitoring of performance and public sentiment, and post-campaign effectiveness evaluations. The objective is to facilitate intelligent commercial investment decisions for advertisers.

Guided by its data-centric approach, Huoxing Wenhua's business is structured around three main segments: short-video advertising, short-video account operation, and content distribution. The company provides content marketing, distribution, and operational services to hundreds of clients across more than ten industries, including FMCG, internet, gaming, maternal and child, and automotive. It specializes in managing and growing the social media presence of brands on platforms like Douyin and Kuaishou, creating IP and content strategies to engage target audiences.

Keywords: short-video marketing, data-driven analytics, content industry services, KOL marketing, social media operation, content distribution, digital advertising, brand marketing, Cass Data, video content analytics, influencer marketing, social commerce, MCN, China digital media, campaign management, performance monitoring, content strategy, audience engagement