Humming

Humming.ai, an advertising technology firm headquartered in Tacoma, Washington, was established in 2018. The company, led by Co-Founder and CEO Bill Herling, aims to simplify the complexities of digital advertising.

Humming provides a unified platform designed to automate and streamline the process of launching, managing, and optimizing advertising campaigns. The service enables users to distribute ads across a wide array of channels, including websites, mobile apps, podcasts, and connected TV, from a single interface. Its core technology leverages artificial intelligence to assist with audience targeting, ad placement, and continuous campaign optimization, aiming to improve performance and efficiency. The platform is built to cater to a diverse client base, including small to medium-sized businesses, marketing agencies, startups, and freelance marketers, offering solutions that accommodate various budget sizes.

The business operates on a platform-based model, providing tools for campaign building, performance reporting with simplified analytics, and conversion tracking through a website plugin. This approach allows clients to manage multiple accounts, create customized reports, and gain insights into which channels deliver the best results. The company has secured funding from investors including Mastersfund and Puget Sound Venture Club to support its growth and platform development.

Keywords: adtech, digital advertising, cross-channel advertising, programmatic advertising, campaign management, ad optimization, marketing automation, media buying platform, self-serve advertising, audience targeting, performance marketing, retargeting, TV advertising, podcast advertising, mobile advertising, SMB advertising, marketing agency tools, Bill Herling, Tacoma tech