Humankind

Humankind is a startup that operates in the eCommerce sector, providing a unique customer experience (CX) service. The company's primary focus is on enhancing customer-brand relationships through personalized, real-time interactions. Humankind's business model is centered around the use of text messaging to facilitate direct communication between brands and their customers.

The company's process begins with a promotional campaign to create awareness about the brand. This is followed by a personalized questionnaire that collects information about the shopper. This data, referred to as zero party data, is then used to make educated product suggestions and for future personalization.

The key feature of Humankind's service is the real-time, two-way SMS engagement. Based on the information gathered from the questionnaire, a brand expert initiates a conversation with the shopper, providing personalized product recommendations. These recommendations are presented in a digital catalog, allowing the shopper to view product details and add items directly to their cart.

Humankind also emphasizes the importance of post-purchase engagement, encouraging ongoing communication between the brand and the customer to foster loyalty and repeat purchases. The company's service is used by various eCommerce businesses, including NEST New York, to provide a premium, concierge-like shopping experience.

In terms of revenue generation, while not explicitly stated, it can be inferred that Humankind likely operates on a Software-as-a-Service (SaaS) model, charging clients for access to their platform and services.

Keywords: eCommerce, Customer Experience, Personalization, Real-Time Engagement, SMS Communication, Zero Party Data, Product Recommendations, Digital Catalog, Post-Purchase Engagement, SaaS.